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Visibility Benchmark Report · 2026

Insurance Agencies Benchmark Report

Based on a cohort of 1,400+ insurance agencies websites scored on the VisibilityScore™ framework.

Overall VisibilityScore™

1,400 sites
You 62Avg 62Top 25% 76Top 10% 88
Average
62
Top 25%
76
Top 10%
88

AI VisibilityScore™

1,400 sites
You 46Avg 46Top 25% 60Top 10% 72
Average
46
Top 25%
60
Top 10%
72

Website Health

1,400 sites
You 66Avg 66Top 25% 80Top 10% 92
Average
66
Top 25%
80
Top 10%
92

Content Visibility

1,400 sites
You 62Avg 62Top 25% 76Top 10% 88
Average
62
Top 25%
76
Top 10%
88

Offer Competitiveness

1,400 sites
You 60Avg 60Top 25% 74Top 10% 86
Average
60
Top 25%
74
Top 10%
86

Organic Search

1,400 sites
You 60Avg 60Top 25% 74Top 10% 86
Average
60
Top 25%
74
Top 10%
86

Maps & Local SEO

1,400 sites
You 52Avg 52Top 25% 66Top 10% 78
Average
52
Top 25%
66
Top 10%
78

Reputation & Reviews

1,400 sites
You 60Avg 60Top 25% 74Top 10% 86
Average
60
Top 25%
74
Top 10%
86

Competitive Position

1,400 sites
You 60Avg 60Top 25% 74Top 10% 86
Average
60
Top 25%
74
Top 10%
86

See how you compare

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